Our Brand

The Power of the Better Homes and Gardens® Real Estate Brand

Since 1987, Better Homes and Gardens has been Australia’s most trusted source of inspiration for all things related to the home. Better Homes and Gardens Real Estate continues this tradition by offering guidance before, during and after the home buying and selling process. It represents more than a traditional real estate transaction and extends into how our clients live in their homes and communities. We understand what matters most: home, family and community.

As such, we are a relevant, meaningful part of consumers’ lives 365 days a year — not just when they are thinking about buying or selling a home. Our brand is built on a trusted, iconic foundation that no other real estate brand can compete with. Using innovative technology, sophisticated business systems and the broad appeal of a lifestyle brand, Better Homes and Gardens Real Estate embodies the future of the real estate industry while remaining grounded in the tradition of home.

Reach

The power of the Better Homes and Gardens brand is astonishing, reaching 1 in 4 Australians every month with 3.1 million monthly TV show viewers and more than 2.3 million monthly magazine readers. Generations of Australian’s turn to the Better Homes and Gardens brand every day for the latest in home design trends, recipes, outdoor style and information to help create a more rich and stylish life. Because of that, we are the only brand in real estate that is relevant 24/7.

Reputation

Real estate professionals who are part of the Better Homes and Gardens Real Estate network benefit from the universal awareness of the Better Homes and Gardens brand, and the consumer trust that comes along with it. We believe affiliation with this iconic brand can have a powerful, positive impact on your business. That impact is seen on all levels; from the refreshing, stylish and original approach to real estate transactions, to the lives people live in their homes.

With the right reputation, a business card is just a formality. Being associated with a brand like Better Homes and Gardens affords our members a level of recognition that is already ingrained into the memory of consumers.