Social media now plays a crucial role.
It’s no surprise then, that the popularity and significance of social media have become a vital part of marketing for many businesses. Utilising social media in the real estate sector may have the potential to help ensure that your agency is highly visible in the market, or assist in winning more listings and attracting more clients.
Here are three ideas which may help you promote and grow your business using social media.
Don’t just post about listings
While this may seem like a strange idea given the nature of the real estate industry, it is important to remember that prospective clients may want to feel that they are dealing with an agent who knows how to engage with their clients and has knowledge outside of real estate. An agent who can demonstrate knowledge and skills across a range of areas may have greater success than an agent who can only talk about real estate. By connecting with your prospective clients on a personal level, you may possibly find that they think of your business favourably.
Use the power of video
It’s no secret that professional photographers work very hard to put a property in the best light possible. However, posting a video footage of a listing may help potential buyers to get a better picture of the property. You can also create DIY clips or introductions for your staff. Videos can be uploaded to Facebook and Instagram, or through a YouTube Channel for your agency.
Use word-of-mouth to your advantage
It seems that the traditional word-of-mouth recommendation could be receiving modernisation through tagging on social media. Many people post large amounts of the details of their life on some form of social media, and real estate purchases or sales play a big part of people’s lives. Think about encouraging your clients to tag you in their posts, this could help to ensure that many of their friends and families are made aware of your dedication and hard work that helped them out.
Disclaimer: The opinions posted within this blog are those of the writer and do not necessarily reflect the views of Better Homes and Gardens® Real Estate, others employed by Better Homes and Gardens® Real Estate or the organisations with which the network is affiliated. The author takes full responsibility for his opinions and does not hold Better Homes and Gardens® Real Estate or any third party responsible for anything in the posted content. The author freely admits that his views may not be the same as those of his colleagues, or third parties associated with the Better Homes and Gardens® Real Estate network.