The Better Homes and Gardens® Real Estate brand represents more than a traditional real estate transaction.
For us, it goes beyond buying and selling a home and extends into how our clients live in their homes and communities. We understand what matters most: home, family and lifestyle. As such, we are a relevant, meaningful part of consumers’ lives 365 days a year — not just when they are thinking about buying or selling a home. Our brand is built on a trusted, iconic foundation that no other real estate brand can compete with. Using innovative technology, sophisticated business strategies and the broad appeal of a lifestyle brand, Better Homes and Gardens Real Estate embodies the future of the real estate industry while remaining grounded in the tradition of home.
The power of the Better Homes and Gardens brand is extensive, reaching 1 in 4 Australians every month with over 3 million monthly TV show viewers and more than 2.3 million monthly magazine readers. Generations of Australians turn to the Better Homes and Gardens brand every day for the latest in home design trends, recipes, outdoor style trends and information to help create a more fulfilling and stylish life. With the right reputation, a business card is just a formality. Being associated with a brand like Better Homes and Gardens affords our members a level of recognition that is already ingrained into the memory of consumers.
Real estate professionals who are part of the Better Homes and Gardens® Real Estate network benefit from the universal awareness of the Better Homes and Gardens brand, and the consumer trust that comes along with it. We believe affiliation with this iconic brand can have a powerful, positive impact on your business. That impact is seen on all levels; from the refreshing, stylish and original approach to real estate transactions, to the lives people live in their homes. We are a lifestyle brand that provides value to both the real estate professional and the consumer. This is a new model for the real estate industry and combined with our association to Better Homes and Gardens enables us to provide lifestyle content and branding greater than that of our competitors.
To discuss how you can be a part of the most trusted name in real estate – get in contact with us today.
Disclaimer: The opinions posted within this blog are those of the writer and do not necessarily reflect the views of Better Homes and Gardens® Real Estate, others employed by Better Homes and Gardens® Real Estate or the organisations with which the network is affiliated. The author takes full responsibility for his opinions and does not hold Better Homes and Gardens® Real Estate or any third party responsible for anything in the posted content. The author freely admits that his views may not be the same as those of his colleagues, or third parties associated with the Better Homes and Gardens® Real Estate network.