Better Homes and Gardens Real Estate

Why Social Media Matters for Your Business

Tuesday, 16th July, 2019 // Property Market News

The best way to market your real estate business is through social media. Social platforms such as Facebook, Twitter, LinkedIn, YouTube and Instagram allow you to engage with past, present and future clients in addition to your industry peers in an inexpensive and effective way.  Here are important tips to keep in mind as you build your online presence.

Reputation matters

An agent’s greatest asset is their reputation. Social media gives you the opportunity to demonstrate knowledge in any niche and position yourself as an expert. This will draw in new clients who want their questions answered by a trusted source, and allow you to give them insights into things like new construction or market values. The key is providing quality content that addresses their needs. Make every word count by consistently offering useful information. Track which questions and stories get the most engagement, this will help direct you when creating new pieces ultimately creating a solid bank of content to use

Be an insider

Satisfied past and present clients will not mind if you reach out to them on social media to ask for referrals. Ask them to share your page links or articles with their friends/sphere.  This is one of the most effective ways to generate new business. Additionally, your peers are on social media. Follow them to get inspired by their marketing efforts and ask questions about how they are running their business.

Vary your efforts

Diversity is the best way to increase your chances of success. Focus on content, but also add online advertising and social media marketing to mix it up. Harness the power of social media in a way that traditional marketing can’t. Make sure your feeds are updated regularly and images are on point. Video is an inexpensive and accessible way to diversify. New listings can benefit from a simple photo slideshow, a video tour of the property, or an overview of the neighborhood and nearby businesses.

Social media is an effective way to help your real estate business get the recognition it deserves. The Better Homes and Gardens® Real Estate Social Tool offers agents top tier social support through a curated collection of content from Better Homes and Garden® Real Estate, Pacific Magazines brands and other industry and lifestyle leaders property listings plus best practice recommendations, on an all-in-one free platform.

Disclaimer: The opinions posted within this blog are those of the writer and do not necessarily reflect the views of Better Homes and Gardens® Real Estate, others employed by Better Homes and Gardens® Real Estate or the organisations with which the network is affiliated. The author takes full responsibility for his opinions and does not hold Better Homes and Gardens® Real Estate or any third party responsible for anything in the posted content. The author freely admits that his views may not be the same as those of his colleagues, or third parties associated with the Better Homes and Gardens® Real Estate network.