The campaign follows the launch of the real estate company’s first offices in the Australian market and will extend across the brand’s print and digital assets.
In 2019, the Better Homes and Gardens Real Estate brand launched its first offices in Australia and New Zealand, in partnership with real estate industry veteran Charles Tarbey.
The campaign sees the addition of a real estate vertical on bhg.com.au, the digital home of the Better Homes and Gardens brand. The vertical will look at property through the Better Homes and Gardens lens and include a property widget programmatically serving listings from the Better Homes and Gardens Real Estate portfolio.
Additionally, in the coming months, the brand will launch the Better Real Estate podcast. Homes and lifestyle experts Dora Papas and Greg Fahey will take listeners on a journey to find and create a home they will love. From buying to selling, adding value to your home or preparing for sale, Dora and Greg will be joined by special guests from the property and finance industries plus the wider Better Homes and Gardens Real Estate team to navigate the complexity of home ownership and make it simple, in true Better Homes and Gardens style.
Better Homes and Gardens Real Estate draws on the trust established by the Better Homes and Gardens brand in the home and lifestyle category and to date, four Better Homes and Gardens Real Estate offices have opened in locations including Sydney, Crows Nest, The Ponds and Richmond in Victoria. Additional offices will open in Caloundra and Bella Vista by Christmas this year with further offices set to open in 2020.
CEO of Better Homes and Gardens Real Estate, Michelle Delaney said: “The power of the Better Homes and Gardens media brand is a major asset to the real estate business and this campaign highlights the brand’s unique positioning. We’re excited for this to roll out as we introduce the real estate offering to even more Australians.”
Better Homes and Gardens Editor Dora Papas says: “Better Homes and Gardens is Australia’s number one source of inspiration for all things homes and this new collaboration is an exciting way for us to continue evolving and expanding the brand to new audiences.”
The campaign will extend across the entire Better Homes and Gardens portfolio, which has a total footprint of 6.4 million, with native content pieces supported by social amplification as well as in print with brand ads and a bespoke cover.
 Source: EMMA CMV, Jun 19; Nielsen DCR Jul 19; Social Fast Facts Jul 19; 2019 S02 Metro NOL 4-way – Channel7 – June 2019
Pacific is Australia’s leading life & style publisher. We believe in the power of storytelling to drive engagement and value. Our team of award-winning content creators, designers, engineers, data-scientists and dreamers create premium content that is the hallmark of our leading brands. As part of the country’s leading integrated media group, Seven West Media, we understand the intersection of strategy and ideas and the way audiences connect in the attention age. Our portfolio includes leading global and iconic Australian media brands and more than 20 digital titles including: marie claire, InStyle, Better Homes and Gardens, Women’s Health, Men’s Health, New Idea, Home Beautiful, WHO and BEAUTY/crew.
Disclaimer: The opinions posted within this blog are those of the writer and do not necessarily reflect the views of Better Homes and Gardens® Real Estate, others employed by Better Homes and Gardens® Real Estate or the organisations with which the network is affiliated. The author takes full responsibility for his opinions and does not hold Better Homes and Gardens® Real Estate or any third party responsible for anything in the posted content. The author freely admits that his views may not be the same as those of his colleagues, or third parties associated with the Better Homes and Gardens® Real Estate network.