Better Homes and Gardens Real Estate

10 Reasons Agents Need Continuing Education to Succeed in Real Estate

Tuesday, 19th July, 2022 // Be Better®

Real estate agents get inspiration from the fact their earnings are based on their overall output. However, effort and knowledge are crucial to staying relevant in a constantly evolving industry such as real estate. Discover ten reasons agents need continuing education throughout their careers to succeed in real estate and achieve their goals.

Meet State Licensing Requirements

One of the most important reasons for continuing education is to meet licensing requirements within the state the agent is operating. Agents should be aware of the continuing education requirements to earn and maintain a licence. Failure to comply could result in a lost license and profits.

Build Trust and Credibility

Especially relevant for new agents, continuing education is a way to build trust and credibility among others within the industry and clients. Agents who continually work to develop their skills and learn about the industry can assist clients with any inquiries they may have. Plus, agents speak and write with authority to make clients feel comfortable working with them.

Stay On Top of Industry Changes

As the pandemic proved, the real estate industry constantly evolves based on world and market conditions. Therefore, staying ahead of the curve is crucial for agents to move forward with business as usual. For example, agents learned how to prospect and show homes virtually during the pandemic to help sellers and buyers achieve their goals.

Be Aware of Current Best Practices

Agents who follow best practices build a respected reputation in the industry. Learning the latest regulations, laws, and technologies supports a progressive career. In addition, agents who find ways to share their knowledge of these best practices help everyone provide superior service to the community.

Find Out More About Niche Markets

Continuing education courses allow agents to learn more about niche markets. For example, an agent may take classes to help them assist first-time homebuyers enter the property market or elderly homeowners move to more suitable housing. Courses also offer information to allow an agent to select a target market, such as marketing to luxury homebuyers.

Develop Authority as an Industry Expert

As agents take more continuing education classes, they develop authority as industry experts. Ways to showcase this ability include publishing blog articles and sending email newsletters to clients. Another way to become known as a real estate authority is by sharing and interacting on social media to build a recognizable online presence in the neighborhood.

Provide the Highest Level of Service

Knowledge is power when it comes to providing outstanding service to clients. Continuing education give agents the tools to address clients’ pain points and help them effectively every step of the way. In addition, doing courses helps agents focus on innovative strategies to attract and keep clients.

Improve Earning Potential

Both new and experienced agents benefit from ongoing training. While new agents learn essential skills for success, seasoned ones regain a fresh perspective and enthusiasm for the industry. When agents are well-prepared, clients are best served – and satisfied clients spread the word, helping agents improve their earning potential.

Make Marketing Matter

Marketing matters when it comes to generating and nurturing leads in real estate. Taking on new studies may cover a variety of marketing strategies including social media, photography skills or search engine optimisation. From writing a stellar listing description to posting listings on Facebook, agents discover creative ways to attract more attention.

Be Prepared for the Future

Finally, education matters because it helps agents be prepared for industry changes. Understanding what the future brings means agents can offer meaningful advice to their clients. Better Homes and Gardens® Real Estate affiliated agents embrace continuing education courses to help fuel their future success. 

Getting your real estate qualification is just the beginning. Agents who value ongoing education provide the best service to clients and become respected authorities in the industry. With trust and confidence come the ongoing referrals agents need to succeed in real estate.

Disclaimer: The opinions posted within this blog are those of the writer and do not necessarily reflect the views of Better Homes and Gardens® Real Estate, others employed by Better Homes and Gardens® Real Estate or the organisations with which the network is affiliated. The author takes full responsibility for his opinions and does not hold Better Homes and Gardens® Real Estate or any third party responsible for anything in the posted content. The author freely admits that his views may not be the same as those of his colleagues, or third parties associated with the Better Homes and Gardens® Real Estate network.