Better Homes and Gardens Real Estate

Better Homes and Gardens Real Estate expands growth team, launches mobile agent model

Sunday, 28th June, 2020 // Property Market News

Better Homes and Gardens Real Estate (BHGRE) proudly welcomes Karen Young to the corporate team as the Business Growth Manager for Queensland.

Karen has over 25 years’ experience in the real estate industry and brings a wealth of knowledge to the team. With expertise in direct sales, marketing, house and land packages, units, high rise apartments and waterfront properties, Karen will help to expand the footprint of BHGRE in the strategically important Queensland market.

Pictured: Karen Young

“With a brand already a household name, and offering both a shopfront and mobile agent model, I felt that the Better Homes and Gardens Real Estate proposition was so strong that I felt like I could be part of something ground-breaking” said Ms Young.

In her new role, Ms Young will work closely with the rest of the corporate growth team to expand the BHGRE network to real estate professionals looking to own their own franchise office, operate their business as an independent agent, or work within an existing office.

“We are thrilled to have Karen join the team in QLD and are confident that her drive and expertise will enable us to continue the momentum achieved by the brand” said Better Homes and Gardens Real Estate CEO, Michelle Delaney.

“With our franchise offices continuing to open across Australia, and just having signed up our very first Aspire mobile agent, the time was right to bring a new talent like Karen into our team” continued Ms Delaney.

This latest recruitment drive paired with an upcoming integrated digital marketing campaign comes off the back of the group’s launch of the BHGRE ASPIRE model. This offering is targeted to agent’s looking to operate remotely and for themselves without being tied to a physical franchise office.

“The ASPIRE model provides the opportunity to run your own business with the full support of a global franchise and one of the best-known brands in Australia without the overheads of owning a shopfront” said Ms Delaney.

“We understand the industry is changing and whilst the traditional shopfront still provides a long list of benefits, we believe now more than ever that offering the additional mobile agent model will enable more real estate professionals to own their own business whilst expanding our footprint to areas we wish to grow” continued Ms Delaney.

Better Homes and Gardens Real Estate is a dynamic real estate brand that offers a full range of services to office owners, sales associates, home buyers and sellers as well as property managers and landlords. Using innovative technology, sophisticated business systems and the broad appeal of a lifestyle brand, Better Homes and Gardens Real Estate embodies the future of the industry while remaining grounded in the traditions of the home.

Disclaimer: The opinions posted within this blog are those of the writer and do not necessarily reflect the views of Better Homes and Gardens® Real Estate, others employed by Better Homes and Gardens® Real Estate or the organisations with which the network is affiliated. The author takes full responsibility for his opinions and does not hold Better Homes and Gardens® Real Estate or any third party responsible for anything in the posted content. The author freely admits that his views may not be the same as those of his colleagues, or third parties associated with the Better Homes and Gardens® Real Estate network.